Establishing a web presence for your business is key to it’s success, especially if you are in the retail industry. But just having a website isn’t enough. Here are some tips on how to make the most of your website, make it more user friendly and get more traffic.
Tip 1: Avoid using “pretty” font. I can understand the temptation to use artsy or pretty font types, but you’re better off sticking with something basic. The most important thing is that your site viewers can read your content. Avoid cursive or script type fonts.
Tip 2: If you have a shopping cart, make sure it’s visible. What’s the point in selling something on your website if people don’t know how to purchase? Make sure your shopping cart is visible from every page. The key is to increase sales not deter them.
Tip 3: Don’t use flash. Some web gurus may disagree, and I’m sure there are some crazy people who love flash. But for most people it’s a put off. Flash websites take longer to load, and often times they look too busy. Simple websites are more effective and won’t scare people away.
Tip 4: Don’t add music or sound unless it’s pertinent to the theme of your website. Most people go straight for the mute button when they open a website that has music. Think of the people viewing your website from work. Music or loud sounds will only turn them off.
Tip 5: Do include a call to action. If you have a business website, odds are you are trying to get the visitors to complete a specific action. If you want them to call, e-mail, or fill out a form, tell them! Include a strong call to action as many times as you can without sounding redundant. Make sure your call to action is in some place very visible. The top right hand corner of the page is always a good option.
Tip 6: Do use search engine optimization. So you’ve got a good website, but no visitors. The best way to change that is to optimize your site through onsite SEO and offsite SEO. Not sure what SEO is? Here’s an article that spells it out so that even a novice could understand.
With these few tips, you can make your site more user friendly and increase repeat visits. If you have the patience and know how, building your own website is a relatively simple process with all of the hosting companies at your fingertips these days. But if you don’t know what you’re doing, it’s fairly cheap to hire a professional web development company to build a site for you.