If you have never really thought about how fast your website loads before, these statistics might just change your mind and show you how important speed actually is. For example, the average smartphone user will leave a website it hasn’t loaded within 3 seconds; Google actually considers page speed as being an important factor in search engine rankings; and around 75% of users say that they will not return to a website if it hasn’t loaded within 4 seconds. Fortunately, you can improve the speed of your website with some web development tips.
The first thing to you need to understand is what sorts of features can impact on the load times of your website. The speed is actually directly correlated to the demand on the server to load the website; the more HTTP requests that are made to the server and the longer each of the elements take to render, the slower your website will be. Some of the HTTP requests that could affect the speed of the site include: loading CSS style sheets, loading scripts, loading images and loading HTML. The size of the files can also play a role in the load time.
So, what are the web development tips that you can use to improve the load times of your website and, therefore, to keep your users interested?
- Compress Images: The first thing that you should do to speed up your website is to compress all of the images so that they are of web-based quality. There are a number of plugins that you can use to help you achieve this, then upload the new images.
- Scale Images:The second thing that you should so is modify the images so that they are scaled properly for your website. This helps to avoid the lag that occurs when the server needs to re-size images. You can scale images through Photoshop.
- Browser Caching:This allows you to store cached versions of static resources, which helps to vastly speed up load time. It means that the permanent sections of your website can be cached online, meaning that the user doesn’t have to send a request to the server.
Whilst there are a number of other web development tips that you can use to improve the load time of your website, it is important that you begin with the ones outlined above, as these are likely to have an immediate impact. When it comes to improving the load time of a mobile website, it is important that you stick to the search engine’s Webmaster guidelines, as these have been created to help you achieve the best load time possible. So, why not check out how well your website is loading?